Director of Marketing

About Us:

Daisy is building the future of living. As a full-stack, AI-native property management company for HOAs, co-ops, and condos, we're modernizing one of real estate's largest and most fragmented industries. By combining technology with exceptional service, we deliver greater transparency for boards, more efficient operations, and a better resident experience.

In just a few years, we've become the 8th largest property management company in NYC, expanded across the tri-state area, and now manage over 5,000 units and $200M+ in building budgets.

Backed by strong growth and recent financing, we're entering our next chapter of growth as we expand Daisy's AI-powered operating model nationwide.

Overview:

We’re hiring a Director of Marketing to lead and scale the marketing function at Daisy as we continue expanding across NYC and beyond. Reporting directly to the CEO, you will own the company’s marketing strategy across brand, growth, and demand generation, shaping how Daisy is positioned in the market. This is a high-impact leadership role for a hands-on builder who can bring energy, hustle, and strong execution to a fast-growing business. We’re looking for a modern marketing leader with a generalist background and a strong brand lens who is excited to build and lead a high-performing marketing team as the company grows.

What You’ll Do:

• Lead Daisy’s marketing function, owning strategy and execution across brand, content, growth, communications, and demand generation
• Partner directly with the CEO and executive leadership team to define Daisy’s marketing vision, positioning, and long-term growth strategy
• Build, hire, mentor, and lead the marketing team as Daisy scales
• Leverage AI tools and automation to improve speed, creativity, and efficiency across marketing
• Elevate Daisy’s brand presence across website, messaging, creative, and go-to-market channels
• Build and execute campaigns that drive awareness, inbound demand, and pipeline growth
• Oversee and optimize the website as a key acquisition and brand channel
• Create content across multiple formats to support awareness, sales, recruiting, and customer trust
• Manage inbound lead flow and routing processes in partnership with Sales
• Use HubSpot (or similar platforms) to build, measure, and optimize marketing programs
• Analyze performance metrics and continuously improve channel effectiveness
• Help shape future team structure, with the opportunity to grow into broader leadership as the company scales
• Support hiring and building out the marketing function

What You Bring:

• 10–15+ years of marketing experience, ideally in high-growth tech or tech-enabled companies
• Experience leading or building a marketing function and partnering closely with executive leadership
• A proven ability to balance strategic leadership with hands-on execution in an early-stage, high-growth environment
• Hands-on experience using AI tools to enhance marketing strategy, content creation, campaign execution, and operational efficiency.
• Strong generalist background with a focus on brand, content and communication 
• Experience with HubSpot or similar CRM / marketing automation platforms
• Builder mentality with hustle, urgency, and willingness to roll up sleeves
• High energy, ownership mindset, and comfort in fast-paced startup environments

Compensation:

This role offers a salary of $150K-$200K depending on experience and qualifications, along with bonus, equity, and a competitive benefits package.