Many NYC condos and co-ops invest significantly in amenities like gyms, lounges, and community rooms, only to discover they're regularly used by just a handful of residents. With annual budgeting pressures and rising resident expectations, understanding actual amenity usage—and strategically enhancing it is increasingly important.
Here’s how forward-thinking boards are transforming underused spaces into assets that truly benefit their communities.
Step 1: Track actual usage
To make smart decisions, start with accurate data:
- Use digital tools like Google Forms or keycard tracking systems (e.g., ButterflyMX) to accurately monitor amenity usage.
- Consider resident surveys to gauge why certain spaces are underutilized and what alternatives they might prefer.
Data-driven insight helps boards justify decisions about space reallocation or renovation investments.
Step 2: Creative space sharing and hybrid use
If your gym sees minimal use - figure out why. Is it outdated? or maybe not relevant for many residents. Could part of it serve dual purposes?
- Multipurpose rooms: Transform gyms or lounges to host yoga classes, book clubs, or small workshops during off-hours.
- Co-working zones: Convert underused lounges into inviting remote workspaces with reliable Wi-Fi, comfortable seating, and desks.
- Seasonal programming: Rotate the focus of spaces based on seasonality, think bike storage or indoor playrooms in winter months.
Step 3: Strategic partnerships and outsourced classes
Bring in outside instructors or community businesses:
- Local fitness studios can run regular classes, this activates the space and often increases resident participation.
- Small businesses or startups may be interested in offering workshops or seminars.
This not only maximizes your amenity’s potential but also supports local community connections.
Step 4: Monetize selectively (and fairly)
If amenities still see low usage, consider selective monetization:
- Rent amenities like event spaces to residents for private events at a reasonable fee.
- Open certain facilities to carefully vetted non-residents or community groups, offsetting building costs. Clearly communicate security measures and establish limited hours or controlled access points to manage resident concerns about safety and exclusivity.
Transparency about monetization can also prompt residents to reassess their own amenity use, increasing internal engagement.
Step 5: Regular re-assessment and clear communication
Amenities should evolve as your building’s community evolves:
- Schedule regular reviews of usage data and resident feedback.
- Clearly communicate any changes, emphasizing benefits and community impact.
Boards that proactively adapt amenities to resident needs and usage patterns not only manage budgets better but also foster a happier, more engaged community.
Making amenities count
Smart, adaptable amenities enhance the value of your building, reduce budget pressures, and significantly boost long-term resident satisfaction. By staying data-informed, creative, and community-focused, your board can ensure that every square foot works harder—and smarter—for everyone.
